Socially responsible investing

Socially responsible investing (SRI) is an investment strategy that incorporates environmental, social, and governance (ESG) criteria into decision-making to achieve both financial returns and positive impact. SRI investors select companies based on ethical considerations—such as environmental stewardship and human rights—while avoiding those involved in harmful activities like tobacco or fossil fuels. This approach allows investors to align their portfolios with their personal values, by supporting businesses that contribute to social good and sustainability, while also seeking competitive financial performance.