Impact investing
Impact investing refers to the deployment of funds into investments that generate positive social or environmental impact alongside providing competitive financial returns to investors. Unlike traditional investing, which primarily focuses on maximizing financial gains, impact investing is an innovative way of boosting the private sector’s contribution to sustainability, social justice, education, healthcare, and poverty alleviation. Impact investors actively assess and monitor the social and environmental performance of their investments, seeking to achieve a balance between financial profitability and positive impact.