Greenwashing

Greenwashing refers to the deceptive or misleading practice of promoting a company, product, or service as environmentally friendly, sustainable, or socially responsible when it does not genuinely adhere to such principles. This marketing strategy aims to capitalize on the growing consumer demand for eco-friendly products and practices without making meaningful efforts to reduce environmental impact or improve sustainability.

Greenwashing tactics may include exaggerated or unsubstantiated claims about environmental benefits, misleading labels or certifications, selective presentation of information to create a positive impression, or the use of vague or ambiguous language that can be interpreted as eco-friendly without providing concrete evidence. It is considered a form of corporate hypocrisy that undermines consumer trust, confuses sustainability efforts, and hinders progress towards genuine environmental and social responsibility.